Traffic Acqusition Manager
The Traffic Acquisition Manager at Jnomics plays a pivotal role in driving targeted traffic to digital platforms, optimizing acquisition channels, and enhancing user engagement. This role requires a deep understanding of paid and organic acquisition strategies, strong analytical skills, and the ability to leverage data-driven insights for continuous optimization. The ideal candidate is results-oriented, strategic, and has a passion for growth marketing, user acquisition, and conversion rate optimization.
Responsibilities:
Develop and execute multi-channel traffic acquisition strategies across paid, organic, and partnership-based channels for our clients
Identify key traffic acquisition KPIs and metrics
Monitor and manage online campaigns
Build online engagement and exposure strategy
Analyze keywords, web traffic, and market trends
Oversee SEO strategy and execution, ensuring high search visibility and organic traffic growth.
Identify and evaluate new acquisition opportunities, including affiliate marketing, partnerships, and influencer collaborations.
Conduct in-depth audience analysis to refine targeting strategies and improve campaign performance.
Analyze traffic sources, conversion rates, and customer journeys to identify bottlenecks and opportunities for improvement.
Monitor industry trends, competitor strategies, and emerging technologies to stay ahead of digital marketing developments.
Advise project teams on traffic acquisition strategies
Tool Proficiency
Google Ads, Meta Ads, LinkedIn Ads (Paid Media Management)
Google Analytics, Looker Studio, Heap, Mixpanel (Analytics & Performance Tracking)
SEMrush (SEO & Keyword Research)
Google Tag Manager (Tracking & Tag Implementation)
Excel/Google Sheets (Data Analysis & Reporting)
SQL & Python (Data Querying & Analysis – Preferred)
A/B Testing Platforms (Google Optimize, Optimizely)
CRM & Marketing Automation Tools (HubSpot, Marketo, Braze)
Desired Skills and Qualifications
Analytical & Critical Thinking: Ability to interpret data, analyze campaign performance, and optimize traffic strategies.
Paid Media Expertise: Hands-on experience managing paid media campaigns with a focus on ROAS and CPA optimization.
SEO Proficiency: Strong understanding of on-page, off-page, and technical SEO best practices.
Data Analysis & Visualization: Ability to extract insights from data and present findings effectively.
Conversion Rate Optimization (CRO): Experience in A/B testing and improving conversion rates across acquisition funnels.
Audience Targeting & Segmentation: Ability to refine customer acquisition strategies through demographic, behavioral, and psychographic analysis.
Marketing Automation & Retargeting: Experience in setting up automated campaigns, retargeting, and email nurturing flows.
Project Management: Ability to manage multiple campaigns and stakeholders while meeting deadlines.
Areas of Expertise
Paid Search (Google Ads, Bing Ads)
Paid Social (Meta, LinkedIn, TikTok, Twitter)
SEO (Technical, Content, Link Building)
Display & Programmatic Advertising
Affiliate & Partnership Marketing
Performance Marketing & Attribution Modeling
Web Traffic Analysis & Optimization
Lead Generation & Funnel Optimization
Requirements
Bachelor's degree in Marketing, Business, Data Science, or a related field.
Proven track record in traffic acquisition, growth marketing, or performance marketing roles.
Strong analytical skills with proficiency in data-driven decision-making.
Experience managing large advertising budgets with a focus on maximizing efficiency.
Excellent communication and collaboration skills.
Ability to adapt to fast-paced environments and stay updated on digital marketing trends.
It’s a full-time remote job with opportunities for get-togethers.
Everyone with the required qualifications and skills is encouraged to apply. After the first round of reviews, we will invite selected candidates for an interview.
All details concerning payment and terms of employment will be discussed in person.
